FOR IMMEDIATE RELEASE
November 22, 2010
PANDORA SIGNS AS UMBRELLA SPONSOR FOR NBC'S SKATING ENTERTAINMENT SERIES
THE SEVEN ORIGINAL SKATING SPECIALS MAKING UP THE “PANDORA NBC SKATING SERIES” WILL AIR BETWEEN NOVEMBER 21, 2010 AND FEBRUARY 19, 2011 ON NBC
As a world leader in the jewelry industry, Pandora's commitment to excellence and growing global status is undeniable. With US national headquarters in Columbia, MD and worldwide headquarters in Copenhagen, Denmark, Pandora manufactures and markets hand-finished modern jewelry at affordable prices with their product sold in over fifty countries on six continents. Joining as the umbrella sponsor for NBC's skating entertainment series, Pandora now partners with one of the world's leading media and entertainment companies, NBC Universal, and the premiere figure skating production company Disson Skating, which has produced these made-for-television entertainment specials on NBC for the past twenty-one years.
The series of seven original two-hour skating entertainment specials each feature celebrity guest entertainers and top Olympic, World, and National skaters including special music guests Foreigner, Mannheim Steamroller, America, Heart, Lonestar, American Idol Winner Ruben Studdard, American Idol Finalist David Archuleta and Straight No Chaser (America’s #1 men’s acapella group), as well as the internationally acclaimed performance company, Riverdance.
Additionally, Pandora is the Title Sponsor of Disson Skating's holiday special "Pandora's Unforgettable Holiday Moments on Ice", airing this Sunday, November 28 from 4:00 to 6:00pm EST. The show features Mannheim Steamroller performing the entire show live and stars Olympic Gold Medalists Brian Boitano, Ekaterina Gordeeva, and Ilia Kulik.
Pandora has recently started national TV advertising in the United States, using the “Pandora NBC Skating Series” to help launch its U.S. advertising campaign. As the Title Sponsor of the Pandora NBC Skating Series, the company will be receiving television commercials, name-entitled vignettes featuring the star skaters and skating hosts, and featured in-show segments and billboards on each of these seven NBC national telecasts, as well as similar exposure in the fourteen national rebroadcasts of the shows on The Hallmark Channel scheduled between December 24, 2010 and March 21, 2011. Furthermore, Pandora will be actively promoting the Pandora NBC Skating Series through videos and counter cards at Pandora retail locations around the country and online.
Angel Ilagan, Chief Marketing Officer, North America of PANDORA notes their excitement in partnering with NBC and Disson Skating as the umbrella sponsor for the Pandora NBC Skating Series saying, "Pandora is thrilled to be partnering with NBC Universal to sponsor this series of skating specials. The artistry of figure skating and the skill and craftsmanship behind our jewelry are a natural fit. Both take years of practice to perfect, and both focus on creating memories that will last a lifetime. And with these specials being broadcast on NBC we’re confident that we’re going to reach millions of skating fans, young and old.”
Stephen Disson, President and founder of Disson Skating further exudes the enthusiasm of creating such a partnership stating, "Disson Skating is thrilled to have Pandora, one of the fastest growing and most exciting jewelry companies in America, as our first-ever Umbrella sponsor of our NBC Skating Series. We are committed to building the Pandora NBC Skating Series into an important equity brand for Pandora."
About PANDORA
PANDORA, a global Danish brand, has been making its mark in the international fine jewelry industry for almost 30 years, and is world-renowned for its high-quality, handcrafted design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. PANDORA’s affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold with handset precious gemstones. The perfect gift for any occasion, PANDORA jewelry is available in PANDORA retail stores and authorized dealers worldwide. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit PANDORA.net.
Check www.dissonskating.com for more information on the “Pandora NBC Skating Series” or contact
Matt Luizza, LPC Publicity, (970) 402-7276, mluizza@lpcpublicity.com
Lynn Plage, LPC Publicity, (303) 716-9500, lplage@lpcpublicity.com
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